Netflix experimenting with price hike for subscribers

Netflix

Netflix

The temporary price hike is being targeted at subscribers on weekends only and rolls back to its normal pricing structure on Monday mornings.

According to The Australian, the price changes tested were as follows: the basic service was lifted from $8.99 a month to $9.99, the standard service from $11.99 to $13.99 and the premium service from $14.99 to $17.99.

The rumours are true: Netflix has conformed it has been testing a weekend-only price hike to see how customers react. However could that also eventually be applied to streaming services such as Netflix?

The company has since confirmed that they are conducting analysis but stress that this is only a test at this point in time.

Aussie binge watchers can soon expect Netflix to chew through more of their money, not just their time! "Not everyone will see this test and we may not ever offer it generally".

The federal government is set to extend Australia's 10 percent goods and services tax to "intangible supplies" (such as digital content, games and software), effecting online streaming companies such as Netflix. Last year, despite warning customers well in advance of impending price increases, Netflix still saw quite a few customers cancel their subscriptions over higher monthly charges.

'We are testing slightly different price points to better understand how consumers value Netflix.

We collect and remit tax wherever we are legally obligated to do so.

Ms Robertson said: "We are excited to be partnering with Netflix on Tidelands - this story is one that has been itching to be told and we are thrilled to be making it on our home soil in Australia with fantastic creatives and highly skilled crews".

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